THE SNOW REPORTERS
Engaging & Informing the winter sports community
MISSION STATEMENT
The Snow Reporters engages a large audience of affluent skiers and snowboarders with informative, viral snow report videos, forecasts and mountain destination information.
We provide high-ROI targeted advertising opportunities and automated marketing systems to select partners who benefit from exposure to this targeted audience of soon-to-be-visitors of the mountains.
We leverage our position to inform, connect and empower a powerful audience about climate change problems and solutions.
SEPTEMBER 13th 2024
Instagram: 42k views & 600 engagements
Facebook: 15k views & 870 engagements
Mailing List: 6.8k delivered, 4.2k opened (62%), 520 clicks (8%)
New mailing list subscribers: 165
Youtube: 1.5k Views
Tik Tok: 1k views
LinkedIN: Pending
X.com: Pending
USP - TO THE VIEWER
- Fun, free, succinct & entertaining snow report videos
- Valuable tips, info, recommendations and local insights
- Informative, insightful service with actionable advice
- On-brand, platform optimised, viral portrait video
- Optimistic focus on solutions more than problems.
USP - FOR OUR PARTNERS
- Positive ROI advertising
- High reach & viewership metrics
- Precise audience targeting
- Supporting sustainability initiative
- Easy process
TARGET AUDIENCE
- Affluent skiers, snowboarders and outdoor enthusiasts
- Those planning trips and soon-to-be visiting winter tourism destinations.
- English speaking Europeans, mostly British.
- 60/40 Male/Female.
- 30-60 years.
CONTENT STRATEGY
Snow report videos will be broadcast with a multi platform strategy to engage and build our audience. During year 1 (2024/2025 winter season), existing channels (audience sizes in red) will be leveraged with cross-posting whilst new accounts are built.
1) Website - www.thesnowreporters.com
2) Mailing list (7,000)
3) Instagram (92,000)
4) Youtube (19,000)
5) Facebook (42,000)
6) X.com
7) LinkedIN
8) TikTok (6,000)
VISION STATEMENT
At The Snow Reporters, we recognise the 2020s as the most decisive decade for action on climate change. The years 2024-2030 will be critical and we are committed to playing an active role in this transformative period.
Through reporting on conditions from the 'front lines', our missions is to engage, connect and inform the outdoor and winter tourism community with high quality, high-reach videos providing snow condition reports, forecasts and climate updates.
By applying modern skill sets in content creation and digital marketing, we can leverage the enormous power of social platforms and online connectivity.
By engaging an affluent audience of passionate outdoor enthusiasts, we can connect and mobilise a powerful community and will underscore the urgency of environmental stewardship. We strive to educate our viewers about the realities of climate change, highlighting not only the problems, but more importantly the solutions and actions that can be taken to make a tangible positive difference.
Through strategic partnerships with companies that share our values, we can help these organisations to achieve their goals while also ensuring our company is financially stable, with a clear pathway to scale our influence.
CARBON LITERACY
Informing & motivating our audience about how to improve their habits and climate impact is central to our mission
Our broadcasts include insights and information on climate change and it's impacts on our industry.
Our focus is on solutions - clarifying what can be done, rather than what cannot.
The goal after season #1 (in summer 2025) is to develop a snowsport relevant Carbon Literacy Online Course (certified by the Carbon Literacy Project).
TIMELINE & MILESTONES - 5-YEAR PLAN
- YEAR 1:
- Leverage existing audience (100k)
- Weekly snow report videos for 20 weeks.
- Average 50-100k views per video.
- Build new multi platform audience: Website, mailing list, Instagram, Youtube, X.com, linkedIN, Facebook.
- Systematise high performing snow report videos.
- Build Website
- Provide positive ROI for founding partner.
- YEAR 2:
- Double Audience Size to 50k
- Average 75-125k views per video
- Triple number of videos to 60 for the season.
- Create snow sport & winter tourism relevant online course in Carbon Literacy.
- Design list of actionable tips and solutions to include in year 3 videos
- Integrate admin assistant and 2 more resort report videographers.
- YEAR 3:
- Average 150k views per video X 100 videos. Double Audience size to 100k
- Integrate 2 more resort videographers & increase number of report videos
- Educate 200 students &/or 10 organisations to CLP certification.
- Design list of actionable tips and solutions to include in year 3 videos
- YEAR 4:
- Average 200k views per video X 150 videos.
- Grow multi platform audience to 250k
- Design target list of SMART sustainability goals
- Inform & inspire audience with regular, actionable tips
- Educate 500 students and/or 35 organisations to CLP certification
- Integrate 2 more resort report videographers & increase number of report videos
- YEAR 5:
- Engage weekly an audience of 500k skiers, snowboarders and outdoor enthusiasts
- Educate 1,000 & or 65 organisations students to CLP certification.
- Inform, inspire, connect & mobilise audience to achieve target list sustainability goals
- Team of 10
